Here is another article concerning the changing demographics of church attendance and the change in what many people are looking for in their church experience reported in the Christian Post.
Study: Americans Not All Flocking to Bigger, Contemporary Churches
The study was conducted by Ellison Research. Here is Ellison’s overview of the results.’
Thanks, Cori!
A couple quotes from Ellison’s report:

When people switch where they worship, that switch usually includes some change in worship style. Just 35% believe their new place of worship has a worship style that is similar to their last location, while 29% say it has a more contemporary worship style, and 36% moved to a more traditional style of worship.
Among Protestants who switched churches, 31% have noticed a more contemporary worship style, 42% believe it’s more traditional, and just 28% feel it’s about the same as their last church. But even many Catholics feel their new parish has a worship style that differs from their old one – 24% feel it’s more contemporary, 22% feel it’s more traditional, and 54% haven’t noticed any real difference.
Most also go to a place of worship that is a different size than their former one. Just 11% switch to someplace that is about the same size (within 10% plus or minus) of the place they left. But there is no consistent preference for larger or smaller congregations.

and

Theologically, 53% of adults who have changed where they worship say their new place of worship is about the same as their old one. Twenty-eight percent moved to a place they feel is more theologically conservative, including 12% who say it is much more conservative, while 19% moved to one that is more theologically liberal (including 7% who feel it is much more liberal). Protestants are much more likely to notice a difference theologically between their old church and their new one (52%), while Catholics largely see consistency (just 25% note a theological difference).
When they switch, many people find someplace to worship that is closer to home. Just 32% say their current place of worship is about the same distance from their home as the old one, and 25% are now traveling farther to worship, while 44% report their new place of worship is closer to home (including 22% who say it is much closer to home). The findings are similar for Catholics and Protestants.